Is Inclusive Design good for business?

Photo by Laura Ockel on Unsplash
Photo by Ross Findon on Unsplash
Photo by SHVETS production from Pexels
  1. Inclusive design brings in more users to the product and companies around the world have been trying to establish good design ethics and giving importance to UX designs that enable the partially disabled or challenged people to also interact with the product using its accessibility features.
  2. It is a good campaign by the business to show how much they care about the marginalised community and therefore enhancing the product value among the regular as well as disabled community.
  3. Therefore product leaders and designers have to put their best foot in and try to convince the business about the long term rewards they can reap by allowing inclusive design in the product or building an inclusive product.
Photo by Paul Green on Unsplash
  1. Check the UI prototype for Colour blindness?
  2. Is there more contrast in the UI so that partially blind or colour blind person can easily read?
  3. Are the colours too loud and give photosensitivity people uneasiness to look at the screen?
  4. Are there any flashing of images on the screen in terms of animation which can cause epilepsy to few users?
  5. How have the UI elements positioned on the screen? Does it help both left handed and right handed users?
  6. Has the designer considered the thumb/finger reach of single hand users on a bigger screen and users who use both their hands to hold smartphones or tablets?
  7. Is there proper audio assistance and uses Google assistant or Siri or Alexa when the user cannot visually see or operate with their hands due to loss of motor function?
  8. Is the UI easy to understand? Do the icons make sense? Are their proper explanation of icons and their actions?
Photo by Daniel Korpai on Unsplash
Photo by Amélie Mourichon on Unsplash
  1. Smartphone keyboards have grown over the years and past 12 years has seen them adopt many product ideas that were being done by independent niche companies worldwide. They have become easier to use with gestures and their Artificial Intelligence to predict next word or correct a sentence has improved making it a product on the smartphone easier to use and more inclusive over the years.
  2. Operating Systems now have dark and light mode customisation for people to use them as they wish and given extra advantage for people to read or write in day or night hours.
  3. Game controllers have become more and more inclusive in their ergonomics and designs.
  4. Google slides, forms, docs have grown and added features that does not require any dependence on OS and systems and allows anyone to create or edit or collaborate in real time from a browser on a laptop or app on a smartphone.
  5. User testing forms and interactive forms now give more flexibility to design them and add conditions and loops that make for customised flow and reports based on user selected path.
  6. Prototyping apps have started including different device prototypes and thus making it easier to test for users with disability.
  1. Food ordering — making the food and tiles clear and having an enlarged touch area with contrast would be easier for some users. Getting an audio input method to select food and restaurant to order would be great help.
  2. Taxi booking — making it audio based for any input as a feature addition to get the booking done without navigating the whole map and getting pick up or drop points wrong will be a good addition.
  3. Flight booking — Getting the audio feature built using Google Assistant or Siri to book flights and payment could be game changer and so many users with accessibility issues will not depend on agents or family members all the time for booking.
Photo by Andrea Piacquadio from Pexels




I am a ux.ui designer who strives to bring better experiences for people, with people. I’ve worked on VR, film, mobile and TV

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Legend of the Fall Tour Concept

MM 05: Rowan Frameworks

Your agencyland frustrations answered

Decorative Cycle Shape Pen Stand with Small Timepiece

Taking The Work Out of Finding The Fun

A new way to communicate in 3D

Case Study: .ng (NiRA) — Hero Video (Design & Animation)

Kids Designing Tech for Health

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Justin Jolly Samuel

Justin Jolly Samuel

I am a ux.ui designer who strives to bring better experiences for people, with people. I’ve worked on VR, film, mobile and TV

More from Medium

Don’t forget who you’re building for

Designing the WE.VESTR Experience

Booking Calendars and Price Calendars (Front End)

New Beginnings: How I use my Portfolio as a Growth Tool